Graduation was last Friday. The David Eccles School at the U graduated approximately 1,100 students with bachelor’s, Master’s, and Ph.D. degrees. I love graduation. It is a truly joyous event for everyone involved. Everybody is happy, families and graduates are rightly proud of the accomplishment graduation represents, and we had a huge crowd in the Huntsman Events Center. My guess is around 8,000 family, friends, spouses, in addition to approximately 700 students who attended graduation and approximately 50 faculty who were there to celebrate our graduates accomplishments.

One of the developments this year was a substantial number of graduates who had majored in entrepreneurship. Entrepreneurship as a major is subject to debate in entrepreneurial circles. The basic argument is that “appetite for risk” cannot be taught, and this is what it takes to be an entrepreneur. We can teach people how to get financing, how to put together pro formas, the fundamentals of market entry, and help them develop strategic entry plans and at the end of the day — so the argument goes — they are not entrepreneurs if they cannot make the jump off the cliff and start the firm.

There are others who view this slightly differently. Jon Huntsman spoke at the David Eccles School several years ago, and he strongly endorsed the idea of “getting paid to learn the business.” His point was that no one knows enough about their industry and the fundamentals of running a business coming out of school, so potential entrepreneurs should put in a few years really learning the business and industry they hope to enter. From this perspective, take a job, pay attention, and keep developing your business plan until you have the credibility to launch a firm.

These two perspectives on how potential entrepreneurs should launch their careers both have some validity, and they are probably complementary. I have a different take on the entrepreneur major and why it is becoming popular nationwide. The entrepreneur major is the only major in business where students are trained to think about value creation as their core activity in the world of work. Every other major is about mastering a technical body of knowledge necessary to occupy a professional position working for someone else. Entrepreneurs, on the other hand, are grilled from day one on how they are going to create economic value through their business activities, and they have to develop answers that are about running the business, including serving customers, financing operations, and developing the human resources necessary for the firm to grow and prosper.

Entrepreneur majors learn about business. Few of them will start a business coming out of school because they know what they do not know. Will they eventually start businesses? Some will, some will not. I do not see starting businesses as the most important contribution they can make, although I hope the risk takers have the preparation to avoid the more obvious landmines that tank start-ups in the early phases. For the typical graduate who is more risk adverse, I think the payoff is they look for opportunities to generate value, and these are the kinds of employees we all want working for us. They are also employees who advance into leadership roles in the firms where they work.
I think the growth in students majoring in entrepreneurship is going to make a difference for Utah’s labor force over the long run, and I think the students graduating with this major are going to be the contributors to the growth of firms in Utah for a long time. It is great to see students graduating with a business degree who are interested in business, and this is what the entrepreneur major is all about.

Later.