Could One Build a Business Off Nothing More Than A Great URL?
September 28th, 2006 | Author: Chris Knudsen | PermalinkBack in July I was in Orlando for the Affiliate Summit. I went to one of the presentations given by Dave Taylor and in the Q&A session one of the back and forths ended with a person saying to Dave, ”well I’m not famous on the Web like you are.” Right then and there I opened up my laptop, fired up my aircard and went to Godaddy. I searched for the URL www.famousontheweb.com. To my surprise it was available! Yes, of course I bought it.
Here’s my question. Can a business be built off a great URL alone? I know that the general rules of business and laws of the universe still apply but could you take a great URL and build a cool business around that URL? Did the founders of shop.com come up with the idea of an online store then buy shop.com or did they get the URL and decided to open up shop because they had such a great URL? Did the founders of dog.com acquire the URL then decide that since they owned the URL they might as well open up an online store for all things related to dogs?
What should I do with famousontheweb.com? I have a couple of cool ideas for something fun on the side. What would you do with it? Is it even that great of a domain name? Maybe I’m up in the night.
Don’t be shy - let me know your thoughts…

